Google Cash Detective Day 16—Isolating Profitable Keywords
March 26th 2009 03:12 pm
Well, I got another sale yesterday! That makes three total! Yippee!!
The last two sales (in two consecutive days) were both for the same Clickbank product. (The other products never had a single sale).
I’m going to try a new strategy.
In my Adwords account, I have each different Clickbank product in a separate campaign, and I’ve set the daily budget at $25.00 for the campaign, per the recommendations in the Cash Detecitive training video.
I was able to take advantage of the keyword tracking functionality of the Cash Detective tool. Actually it’s part of the sister tool, the Google Cash Automator.
For that particular Clickbank product I had about 500 keywords. From the keyword tracking, I could see that my two sales came from almost the same keyword. The only difference was a plural. (Actually it was a phrase match, so I don’t know what the exact keyword was that they searched for).
As of this writing, I spent a total of $71.03 on Google ads for that product and I made two sales ($45.24 revenue). Pretty bad.
BUT…for just those two keywords I only spent $13.66.
So for just those keywords, I actually made a profit. But my ad didn’t run very much because I had a $25.00 daily budget for the entire campaign.
So here’s what I’m going to do. I’m going to peel just those two keywords (well, maybe a couple more that are extremely similar) and put them into their own campaign. Not just their own adgroup; their own campaign. Then I’m going to crank the daily budget for the campaign up higher.
In theory I should be able to keep making a profit on those two words, and increase the profit as I increase the daily budget for the campaign.
Makes logical sense, right?
We’ll see how this works….stay tuned.
The last two sales (in two consecutive days) were both for the same Clickbank product. (The other products never had a single sale).
I’m going to try a new strategy.
In my Adwords account, I have each different Clickbank product in a separate campaign, and I’ve set the daily budget at $25.00 for the campaign, per the recommendations in the Cash Detecitive training video.
I was able to take advantage of the keyword tracking functionality of the Cash Detective tool. Actually it’s part of the sister tool, the Google Cash Automator.
For that particular Clickbank product I had about 500 keywords. From the keyword tracking, I could see that my two sales came from almost the same keyword. The only difference was a plural. (Actually it was a phrase match, so I don’t know what the exact keyword was that they searched for).
As of this writing, I spent a total of $71.03 on Google ads for that product and I made two sales ($45.24 revenue). Pretty bad.
BUT…for just those two keywords I only spent $13.66.
So for just those keywords, I actually made a profit. But my ad didn’t run very much because I had a $25.00 daily budget for the entire campaign.
So here’s what I’m going to do. I’m going to peel just those two keywords (well, maybe a couple more that are extremely similar) and put them into their own campaign. Not just their own adgroup; their own campaign. Then I’m going to crank the daily budget for the campaign up higher.
In theory I should be able to keep making a profit on those two words, and increase the profit as I increase the daily budget for the campaign.
Makes logical sense, right?
We’ll see how this works….stay tuned.
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Google Cash Detective Day 19—Finally Found a Profitable Product | Internet Marketing Kultch responded on 29 Mar 2009 at 12:32 pm #
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