Google Cash Detective Day 8—
Tweaking my One Sale
March 17th 2009 06:34 pm
I decided to try to salvage the one campaign that got me a sale. It was only 1 sale for $16.00 after spending $25.00 on ads, but still it’s the only sale I have.
So I ran Google’s Search Query Performance report. This report shows you which keywords were searched on for people that clicked on your ad.
If all you are using is the exact match, you already know this
1 click for the keyword [widgets] tells you the person searched for widgets.
But if you’re using phrase or broad match, you need this report to tell you.
Google’s user interface will show
1 click for keyword “red widget”
but the search query performance report will show you that the person searched for “what red widget would my dog like?”
So I ran this report for the only campaign I got a sale for so far. And I’m in the process of tweaking my keywords based on the report; adding more keywords I didn’t think of before and also adding negative keywords to get rid of searchers that will never buy (like people who search for "free widgets.").
Oh, did I mention that the Google Cash Detective forum is still down?
I’m beginning to think that they took it down intentionally so that all the negative posts wouldn’t be visible to people while they evaluate the product.
Also when I tried to get into the Detective before, I got the same problem that happened before where it boots me out every time I do a search.
This tool is really going to have to cause something amazing to happen in the next few days to make me not ask for a refund as soon as day 29 hits.
So I ran Google’s Search Query Performance report. This report shows you which keywords were searched on for people that clicked on your ad.
If all you are using is the exact match, you already know this
1 click for the keyword [widgets] tells you the person searched for widgets.
But if you’re using phrase or broad match, you need this report to tell you.
Google’s user interface will show
1 click for keyword “red widget”
but the search query performance report will show you that the person searched for “what red widget would my dog like?”
So I ran this report for the only campaign I got a sale for so far. And I’m in the process of tweaking my keywords based on the report; adding more keywords I didn’t think of before and also adding negative keywords to get rid of searchers that will never buy (like people who search for "free widgets.").
Oh, did I mention that the Google Cash Detective forum is still down?
Also when I tried to get into the Detective before, I got the same problem that happened before where it boots me out every time I do a search.
This tool is really going to have to cause something amazing to happen in the next few days to make me not ask for a refund as soon as day 29 hits.
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