StoresOnline Day 1: Looking over the materials
April 29th 2007 07:51 pm
This is the first day after my seminar. I’ve cracked open the daunting plastic box and am looking over the materials. As soon as my husband is done watching the Red Sox/Yankees game, I’ll pop in the DVD as I’ve been instructed to do, but for now I’m going through the Getting Started Packet.
Later…
Well, I’ve found one thing I’m not very impressed with. One of the tools you have access to is a keyword suggestion tool, which they call the reverse search tool. When I first saw it demonstrated, I was psyched. All of the freebie tools I’ve tried (Overature, Wordtracker) just give you a single number of searches that came from multiple search engines. It looked like this tool will break it down by numbers from Google, Yahoo, etc. (Wordtracker does this in their paid version). The person I met with for a one-on-one confirmed this. However, clicking on those icons just takes you to their webpage with that search, not give you the percentage of the total that came from them. I don’t think my one-on-one guy was lying to me; I think he just hadn’t ever used it. (Personally, I think if you don’t know something, you should just say you don’t or ask someone, rather than giving an incorrect answer).
But that’s ok, not a big deal. It still lets you search just Ebay, which is cool.
No, the thing I’m very unimpressed with is the age of the data in this tool. My first clue was that fact that doing a search gave me data that matched my workbook which was printed in 2006. The tool shows you 12 months worth of data from the previous calendar year. That means that if I use this tool to search in Dec 2007, I’ll be looking at numbers that are a year old.
In the internet world, knowing what someone searched for 12 months ago is less than worthless. So looks like I’ll be using Wordtracker or Overature after all. Bummer about that.
I am impressed with their customer service, however. They have an online chat with a customer service rep that I think is 24/7. I asked a couple of billing/finance questions which she was able to address. (Normally with other companies, when I ask a billing question of the generic customer service rep, I’m told to call back during business hours and talk to the billing department).
Later…
Well, I’ve found one thing I’m not very impressed with. One of the tools you have access to is a keyword suggestion tool, which they call the reverse search tool. When I first saw it demonstrated, I was psyched. All of the freebie tools I’ve tried (Overature, Wordtracker) just give you a single number of searches that came from multiple search engines. It looked like this tool will break it down by numbers from Google, Yahoo, etc. (Wordtracker does this in their paid version). The person I met with for a one-on-one confirmed this. However, clicking on those icons just takes you to their webpage with that search, not give you the percentage of the total that came from them. I don’t think my one-on-one guy was lying to me; I think he just hadn’t ever used it. (Personally, I think if you don’t know something, you should just say you don’t or ask someone, rather than giving an incorrect answer).
But that’s ok, not a big deal. It still lets you search just Ebay, which is cool.
No, the thing I’m very unimpressed with is the age of the data in this tool. My first clue was that fact that doing a search gave me data that matched my workbook which was printed in 2006. The tool shows you 12 months worth of data from the previous calendar year. That means that if I use this tool to search in Dec 2007, I’ll be looking at numbers that are a year old.
In the internet world, knowing what someone searched for 12 months ago is less than worthless. So looks like I’ll be using Wordtracker or Overature after all. Bummer about that.
I am impressed with their customer service, however. They have an online chat with a customer service rep that I think is 24/7. I asked a couple of billing/finance questions which she was able to address. (Normally with other companies, when I ask a billing question of the generic customer service rep, I’m told to call back during business hours and talk to the billing department).
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