StoresOnline Day 33: Setting Up Special Landing Page
June 3rd 2007 11:44 am
When I published my site a couple of days ago, I also set up some Google Adwords ads.
Today I reviewed my Adwords. I didn’t get a single click, but it did give me some valuable information. I had originally put in keywords by using a keyword selection tool (I used this one, not the one in StoresOnline Merchant Services, which has data that is from 2006). But in looking at what keywords got impressions in my Adwords account, I discovered that there were 18 impressions of my ad that had to do with one particular use of my product.
So I spent today creating another page on my site which targets why my product is great for that particular use. Then I put the Google Adwords keywords for that particular use into its own ad group and pointed them to this special landing page.
I’m hopefully that this will get me at least one sale, my first sale, in the next few days. We’ll see.
I also delved more deeply into the StoresOnline forum. I found some really good tips in the SOL Storebuilder 5.0 forum room, including how to make columns bigger in any template.
I also discovered how to make my products show in multiple columns—by choosing table in the layout dropdown of the product list element. Must have missed that the first time around. Looks much better this way.
I’m still not listed in Google, though it’s only been a couple of days.
As a sidenote: I received an email from another StoresOnline forum member. She mentioned that she has only had a few sales in 10 months of her site being up even though she gets 5 – 30 visitors a day. I checked out her site—it looked pretty good to me. But then I put in a test order and chose to pay via Paypal. Instead of it working, I got a big, fat, red Paypal error that said it couldn’t process the sale because there was something wrong with the email they had on file for her.
I emailed her about the problem. Who knows how many sales she’s lost because of this.
So, it just goes to show you, always test the ordering procedure, especially if you’re getting visitors but no sales.
Today I reviewed my Adwords. I didn’t get a single click, but it did give me some valuable information. I had originally put in keywords by using a keyword selection tool (I used this one, not the one in StoresOnline Merchant Services, which has data that is from 2006). But in looking at what keywords got impressions in my Adwords account, I discovered that there were 18 impressions of my ad that had to do with one particular use of my product.
So I spent today creating another page on my site which targets why my product is great for that particular use. Then I put the Google Adwords keywords for that particular use into its own ad group and pointed them to this special landing page.
I’m hopefully that this will get me at least one sale, my first sale, in the next few days. We’ll see.
I also delved more deeply into the StoresOnline forum. I found some really good tips in the SOL Storebuilder 5.0 forum room, including how to make columns bigger in any template.
I also discovered how to make my products show in multiple columns—by choosing table in the layout dropdown of the product list element. Must have missed that the first time around. Looks much better this way.
I’m still not listed in Google, though it’s only been a couple of days.
As a sidenote: I received an email from another StoresOnline forum member. She mentioned that she has only had a few sales in 10 months of her site being up even though she gets 5 – 30 visitors a day. I checked out her site—it looked pretty good to me. But then I put in a test order and chose to pay via Paypal. Instead of it working, I got a big, fat, red Paypal error that said it couldn’t process the sale because there was something wrong with the email they had on file for her.
I emailed her about the problem. Who knows how many sales she’s lost because of this.
So, it just goes to show you, always test the ordering procedure, especially if you’re getting visitors but no sales.
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Lyle responded on 11 Jun 2007 at 10:04 pm #
When it comes to Internet Marketing, simplicity is the best way to go.